BluePrint – Phoenix, AZ

$599.00 $299.00

Oct 5-6, 2022
Join Tom Ferry and industry experts for the ultimate 2022 planning session!

Which is it for you?

Do you want to keep selling houses for the rest of your life…
Or do you want to evolve and build a thriving real estate business?
If you said to build a business, it’s time to get yourself to our reimagined BluePrint for 2022.

Don’t wait, get your discounted tickets today before prices increase!

Stop “being an agent.” Start “running a business.”

The consumer flight to quality is real. Today’s buyers and sellers want to work with trusted advisors and teams who clearly differentiate themselves from their competition through powerful marketing and tactful systems implementation. No longer viewed simply as “agents” but as powerful businesses in their communities… and they’re richly rewarded with referrals as a result.


Topics & Agenda

What are you building?
Models: Solo to Mega team

How to Manage: Meetings/Agenda

How to Manage: Running meetings your agents and staff actually find useful

Let’s Talk Tech Stack

Core Marketing:

  • Database
  • Geo farm
  • Open House
  • Non-Owner Occupieds
  • Digital Ads
  • Post-Sale Marketing
  • Reviews
  • Listing Promotion

Video-First Marketing

  • Short-Form: Reels and TikTok as essential business tools
  • Long-Form
  • Listing videos

Conversion 2.0

Hiring, onboarding, training sales associates

*Topics and agenda subject to change


Renaissance Phoenix Glendale Hotel and Spa
Address: 9495 W Coyotes Blvd, Glendale, AZ 85305

Phone: (623) 937-3700


  • A pen, we’ll supply your event notebook
  • A light sweater or jacket, the room tends to be cool
  • Lots of business cards
  • Please dress comfortably, business casual


If you are hearing impaired or require ADA seating due to a disability, please make sure and contact or call (949) 538-5270 two weeks prior to the event so our team has enough time to make special arrangements for you in advance.


By participating in any events planned and controlled by Ferry International, LLC (“Tom Ferry”), you agree to the following:

COVID-19 Safety Information:
Ferry International’s #1 priority is the health and safety of our attendees, employees and staff supporting all Tom Ferry events. In partnership with the official event venues and vendors, Ferry International, LLC (“Tom Ferry”), will adhere to the current government and local authority guidance, as well as any venue or location-specific regulations.

Assumption of risk — by completing the registration for the live event, I acknowledge and understand the following: attendance at live events includes possible exposure to, and illness from, infectious diseases including but not limited to COVID-19. I knowingly and freely assume all such risks related to illness and infectious diseases, such as COVID-19, even if arising from the negligence or fault of Ferry International, LLC; and, I hereby knowingly assume the risk of injury, harm and loss associated with the Event, including any injury, harm and loss caused by the negligence, fault or conduct of any kind on the part of Ferry International, LLC.

Personal Accountability Commitment– by attending a Tom Ferry event live, you agree to abide by and engage in certain health-and-safety-beneficial conduct while attending the event. This may include, and is not limited to, submitting to daily temperature checks, wearing a mask at all times in public areas as recommended or required, engaging in appropriate physical distancing and not attending the event if you are ill or have been recently exposed to COVID-19.

Media Waiver
You give TOM FERRY authorization to use and post any photographs, videotapes, recordings or any other record of our events, including full names of any participants, before, during or after the event for promotional use, reporting to the media and to publish on our website or social media. You will not be entitled to any compensation for TOM FERRY’s use of your name or image.


This ticket purchase is non-refundable and non-transferable.

All Tom Ferry merchandise and training product sales are final.*
*Tom Ferry accepts the return or exchange of merchandise (including training products) that has been damaged in transport or otherwise rendered unusable for its intended purpose (product defects), with accompanying proof. All sales items are exchangeable only. Returns are refunded in the method of original payment or credit. The original cost of shipping is nonrefundable.