Build a brand that helps
you own your market
Dial in your lead pillars, build a recognizable brand, and become the go-to agent in your market.
*A no-pressure, 30-minute call to understand your business and recommend the right plan.
Core Real Estate Coaching is for agents ready to grow their income through the four proven lead sources
Join today and master your core lead pillars.
DATABASE
Stay in touch with people who know you, so you’re top of mind when they’re ready to buy or sell.
GEOGRAPHIC FARM
Build local visibility so people in your area recognize you and think of you first.
SOCIAL MEDIA
Show up consistently online with clear, connected messaging across your platforms.
OPEN HOUSES
Use open houses to meet new buyers and sellers and build your pipeline.
BENEFITS OF TOM FERRY CORE
REAL ESTATE COACHING
A clear plan focused on income growth
Work with a top real estate coach to build a plan based on your current production and lead sources, with clear goals to increase listings and income.
Systems that help you use your time better
Use proven systems for follow-up, marketing, and daily habits—so your effort leads to more deals.
Join an ecosystem of the top 10% of agents
Connect with other top agents, share what’s working, and benefit from referral opportunities
WHAT YOU GET WITH
CORE REAL ESTATE COACHING
Core Real Estate Coaching is you investing in your growth-and backing it up with an elite real estate, a plan, and full Tom Ferry ecosystem behind you.
Real estate coaching and income
Two private coaching sessions per month with a real estate expert who knows your market, niche, and business— and who holds you accountable
Do the work each week
Set clear production goals and map out how your lead sources support more deals.
Set your goals and see where you stand
Use a proven, repeatable way to stay in touch with your database and generate more referrals and deals.
Review and Get matched with the right coach
Join the top 10% of real estate agents and gain exposure to proven ideas, strategies, and referrals.
*A no-pressure, 30-minute call to understand your business and recommend the right plan
Build the Structure That Leads To Steady revenue growth
Ready to go after your goals?
Book a free 30-minute call with a coaching specialist. You’ll walk through your business, see what’s holding you back, and get a clear recommendation for the plan that fits your stage and your market.
Frequently Asked Questions
Who can benefit from core real estate coaching?
Core real estate coaching is ideal for agents with fewer than 5 years in the business who want to build the foundation of their real estate business, more consistency, stronger follow-up habits, and a clear weekly plan. It’s designed for agents who want structure, accountability, and simple systems that help them grow their income with confidence.
What do I get when I sign up for Tom Ferry Core Real Estate Coaching?
You get two private coaching sessions per month, access to planning and tracking tools, discounted event tickets, and community support—everything you need to build consistent habits and a more predictable business.
What is core real estate coaching?
Core real estate coaching is a foundational coaching program focused on structure, accountability, and execution. You get guidance tailored to your unique goals and the exact systems needed to grow your GCI.
How does core real estate coaching help me grow my GCI?
Core coaching helps you stay consistent with lead generation, follow-up, conversations, and daily structure—the actions that directly increase appointments and contracts. With a simple weekly plan and real accountability, agents see steadier production and more predictable income.
How is core different from elite real estate coaching?
Core focuses on building foundation, consistency, and structure. Elite real estate coaching offers weekly, higher-touch support for agents who are already producing at a higher level and want to scale faster. You can compare tiers using Tom Ferry coaching prices on the plan comparison page.
Can core coaching help me if I feel disorganized or overwhelmed?
Yes. Core coaching for real estate agents gives you clear targets, simple systems, and step-by-step support that helps you stay organized and reduce stress in your day-to-day business.
What happens after I sign up for Tom Ferry Core Real Estate Coaching?
After you sign up, you’ll be matched with the right coach for your goals and market. Together you’ll assess where you are, define your ambition, and build a simple plan with the plays and systems that work. You’ll meet twice a month to review results, build skills, and adjust quickly—backed by the full Tom Ferry ecosystem of tools, training, and community.
Can someone help me choose the right coaching plan?
Absolutely. Your free consultation includes an assessment of your goals, production, and business needs so we can recommend the best option—whether you need core real estate coaching, elite real estate coaching, or guidance built for real estate teams.
Can I switch tiers later?
Yes. As your business grows, you can move into Elite or Teams coaching at any time. Learn more about teams on our real estate teams page.
Compare Plans & Pricing